Lifestyle - Physical and Sports Education

Question: Discuss about the Lifestyle, Physical and Sports Education. Answer: Introduction The fitness-personal training is one of the most important aspects of human life. There are several benefits of maintaining optimum fitness regime (Bendkov 2014). These include the maintenance of improved body structure, enhanced body composition, good condition of the heart and good physical performance. The personal training leads to high strength and increased workout intensities. The workout regime and the nutrition plan help to shape the overall living standards of an individual. The personal training increases the fitness level of an individual which often helps to fight cancer, diabetes, stroke and prevent premature deaths in individuals (Vina et al. 2012). The fitness is also known to control weight, improve mood and boost energy in individuals. The fitness company named Fit or Fight aims to venture in new geographical domains for better visibility of their gym and personal training services. This proposal is meant for the board of directors and for seeking their approval. Industry Background The fitness industry in Australia is varied and there are several options for the fitness professionals. The Australia government allows the fitness trainers to either work independently or become a member of the regulatory body such as Fitness Australia or Physical Activity Australia (Qld.gov.au 2016). The Victoria region has the highest number of fitness instructors in Australia. The highest costs for the fitness business include the rents of the establishments and the compensation of the employees (Moore and Allan 2016). The primary source of income for the fitness industry is the customer fees. These can be in the form of personal training fees or the membership fees of the gym. The fitness industry is highly competitive industry which is also influenced by the external factors. There are several career prospects of the fitness instructors such as aqua-fitness instructor group exercise instructors and aerobics instructors (Fairtrading.nsw.gov.au 2016). External Environment Analysis It is important to analyze the external factors that affect the fitness industry in Australia. The macro environment analysis would help in the understanding of the external business environment and how it can be utilized well by the company. A PEST analysis would be done in which- Political Environment The political environment of the fitness industry affects the functioning of company in new geographical domains. There are several government campaigns of Australia which are aimed at improving the quality of life by promoting fitness. The several health programs would include (Fairtrading.nsw.gov.au 2016)- Healthy Spaces and Places Healthy Weight information and resources Get Set 4 Life Preaching for Successful Community Obesity Initiative The fitness industry needs to comply with the government regulations. There is moderate level of regulations for this industry and hence the company needs to comply with the health as well as safety regulations. There is low government assistance and the fitness trainers need to possess certificate III or IV in fitness. Economic Environment It is important to focus on the economic rates as well as inflation rates of the nation when venturing into new market territories. The increase in the inflation level of the people would imply that there would be declining potential of the consumers to avail the personal training services. The low interest rates would indicate that the consumers would be able to save considerable amount of finances for the creation of more opportunities for their personal training. The financial status of the people is essential for ensuring that they would be able to spend more on the fitness services. Social Environment The Australian population is keen on adopting healthy lifestyles and hence they are eager to avail the fitness services of the community. The primary target market for the fitness institutions are the females in the age group of 15-34 and 35-54. The small percentage of the male population also avails fitness services that are in the age group of 15-34 years. An increased number of consumers are inclining towards maintaining healthy BMI by adopting fitness plans. Technological Environment The technological advancements in the personal fitness industry such as gym equipments and personal data machines would make the workout sessions more interesting. The advanced equipments would enable the customers to surf the internet, stream music, connect with peers and monitoring of the heart rate. There are several challenges which are faced by the fitness industry Lack of regulation- The fitness industry is unregulated which creates issues for the fitness company. There is lack of specifications for the fitness trainers skills and their education backgrounds. Lack of professionalism- The industry is not specified and there is lack of specifications regarding the certification process. Outdated technology-The gym equipments need to be advanced and should utilize the latest technology for gaining the trust of the target markets. Lack of health awareness- There is a growing physically inactive section of people who are difficult to convince for the purpose of healthy living practices. Lack of motivation- There is also reduced motivation levels of the existing customers who often dropout in the gym. Opportunities There are several opportunities that should be considered by the fitness organization. The opportunities of the company would include- Increased fitness awareness of people especially in the urban areas Competitive prices for the fitness product Gym is considered as the new avenues for the creation of business opportunities Increasing changes in the lifestyle of people Increased consumption of fast foods among working class Recommendations The company must make maximum use of the opportunities and formulate business policies accordingly. It should strive to find more number of health conscious people who would be interested for fitness. It is also important to formulate competitive prices so that the customers would be attracted. The new avenues for attracting the potential customers should be identified. Conclusion The entry of the fitness services should be made only after performing sufficient market research. There are several factors that need to be considered such as lucrative external environment, concentration of the target market, presence of close competitors and others. References Bendkov, E., 2014. Lifestyle, physical and sports education and health benefits of physical activity.European researcher,69(2-2), pp.343-348. Fairtrading.nsw.gov.au. 2016.NSW Fair Trading - home. [online] Available at: https://www.fairtrading.nsw.gov.au/ [Accessed 22 Dec. 2016]. Moore, B. and Allan, D., 2016. Fitness Australia's new era.Australasian Leisure Management, (115), p.10. Qld.gov.au.2016.Queensland Government. [online] Available at: https://www.qld.gov.au [Accessed 22 Dec. 2016]. Vina, J., Sanchis?Gomar, F., Martinez?Bello, V. and Gomez?Cabrera, M.C., 2012. Exercise acts as a drug; the pharmacological benefits of exercise.British journal of pharmacology,167(1), pp.1-12.