Samsung Essay Example for Free

Samsung Essay Samsung‟s competence strategies have recently turned into „aggressive chasing‟ by responding quickly to Apple launches. The Apple vs. Samsung ruling put an exclamation mark to Samsung‟s values of Corporate Social Responsibility towards its stakeholder. „Within Samsung where some designers feel the overlooked and undermined, there are calls for a change of lack‟ (Kim, 2012).Samsung designer who didn‟t want to reveal his identity quoted, „Designers have a lot of unique and creative ideas, but these have to be loved by the top decision makers. The problem was because they were so fascinated by Apple design; these ideas weren‟t really satisfactory to please the top leave‟ (Kim, 2012). Samsung executives that refer the issue as „crises of design‟ seem to move on nationally. The decision making at Samsung appears to be quick, responsive to the demands of market, flexible and meeting the needs of the hour. Samsung‟s mobile chief Shin is optimistic about the future of the company as he guaranteed to proffer extra-ordinary, innovating, and unique products in future at Europe‟s biggest LOCAL AND BUSINESS STRATEGY Local: Samsung Electronics Bldg., 1320-10 Seocho-2-dong, Seocho-gu Seoul 137-857 South Korea Business Strategy: Samsung appeals to more markets by providing a plethora of gadgets such as cell phones, smartphones, tablets, etc. to both low and high-end markets meaning at least one of their products will, presumably, appeal to a person. Samsung has done well in the low-end market, but has only recently begun increasing its presence in the smartphone market and has enjoyed a good amount of success thus far as a result. Samsung is not only the biggest adopter of Google‟s Android software, but they also have smartphones running the Windows Phone OS as well. Samsung‟s flood the market strategy works so well because they are able to not only diversify their hardware, but the software that runs on their smartphones as well. Samsung‟s flood the market strategy works so well because they are able to not only diversify their hardware, but the software that runs on their smartphones as well. â€Å"Working at Samsung has been a truly global experience and tremendous learning opportunity, from professional and personal Strandpoint† (Lindsey Hamilton, 2013) â€Å"I am able to develop a much deeper understanding of the daily operations that fuels the success of the company after transition to a line management† (Chelon Ha, 2013) â€Å"Not only are we one of the world‟s leading technology companies, with a commitment to innovation and growth but we also provide many opportunities for professional development around international business and working across cultures† (David Steel, 2013)

Americas Ultimate Concern :: Essays Papers

America's Ultimate Concern There are only a handful of universal truths to be found, and sex is one of them. Other than life, death, and the need for food, shelter, & society, sex and all that it entails is a fundamental and pervasive fact of human existence. Augustine knew of sex all too well. He guiltily wallowed in & enjoyed it for the majority of his life. When it comes to sex, Augustine was not very different than the millions of Americans who live today, some 1,500 years after him. The world is made up of approximately 7 billion males and females, all of whom are genetically and culturally wired to procreate and/or enjoy the pleasures that the sexual experience provides. Yet how does this simple scientific and psychological fact account for the unbelievable sexual statistics and facts about current American and global society? How does one explain that, in a comprehensive two-year study done by Alexa Research, a leading web intelligence and traffic measurement service, â€Å"sex† was the most popular term for which people searched? Why is it that 54% of men think about sex at least every day and 19% of women think about sex at least once per day? And why, in 1998, were 87% of American high-school students having sexual intercourse? These few facts alone, as well as other obvious overwhelming evidence, should cause us to sit up and ask questions such as: Why are humans, and especially Americans in this case, so obsessed with sex? Why has sex, pornography, and self-pleasure become a predominant ingredient in every-day society? Why are we not able to overcome our infatuation with sex like Augustine did? When following Augustine’s sexual journey through his Confessions, one can see that the only way to examine and overcome American’s obsession with sex is to understand their ultimate concerns, just as Augustine understood and re-defined his own. Augustine was naturally very sexual. As an adolescent he experienced â€Å"the bubbling impulses of puberty [that] befogged and obscured [his] heart so that it could not see the difference between love’s serenity and lust’s darkness.† In his Confessions one reads of how Augustine struggled with lust and his sexuality, eventually giving wholly into a carnal lifestyle by taking a concubine at the age of 17. When he was a student at Carthage all around him â€Å"hissed a cauldron of illicit loves†, and from the time when he was nineteen to twenty-eight he lived a life of â€Å"being seduced and seducing.

Customer Satisfaction, Loyalty, and Empowerment Essay

1. Should a company be happy or concerned if most customers are satisfied? Satisfaction of the consumer is one of the main goals for a company to achieve. Customer satisfaction is defined as the feeling that results when an offering meets a consumer’s expectations. Companies around the world are doing many surveys, in order to measure the satisfaction of their consumers because the importance of consumer satisfaction is one of the main factors for a company. According to the question, should a company be happy or concerned if most consumers are satisfied, the answer is concerned. The reason of this answer is that if all consumers would be satisfied then it is okay, but in this case not all consumers are satisfied, so there are some consumers who are not satisfied. The company should work hard in order to not leave space for concerns for these people who would be unsatisfied. These unsatisfied consumers would have a big influence on the company because these consumers express t heir concerns to other people and then other people might not want to buy anything from that company. However, one of the main strategies that companies use to achieve their goals of satisfaction is to influence the consumer’s expectations. Customer’s expectations should be very high because if the product or service doesn’t meet their expectations they would be unsatisfied and have a negative perception. Marketers should make their expectations a bit lower so the service or product would exceed their expectations and then customers would be very satisfied. An example of consumer satisfaction would be like this: I usually order pizza at the restaurant called Extreme Pizza so then they deliver it at my home. They always bring it on time so they never are late, and also the food is warm. I am very satisfied with the product and service they provide to me. However, one day I heard my friend complaining about a restaurant service and then I asked him why so, and I realized that he was talking about the same restaurant that I order pizza. He said many bad things about that restaurant, then he told me that delivery is always late so then the food is cold. He also complained that he pays much more money because his house is far away from this restaurant. Therefore, I think that the reason of this problem between my friend and that restaurant is that the location of the house, so it is normal if the delivery is late and the food is cold. However, my house is near the restaurant, so I don’t face these problems. In the end, the difference is that I am very satisfied with their products and service but my friend is not satisfied and told everyone about the bad issue he experienced with that restaurant. To sum up in other words, all companies should be concerned with that percentage of people who are not satisfied even if the number of these people is low because negative things are spread much faster to others and positive ones. 2. Create a loyalty program for AUK with the 4 positive effects in mind Loyalty programs are a type of sales promotions defined as the efforts to reward frequent purchases or consumptions of customers. Anyhow, we have to point out the difference between loyalty and loyalty programs. Loyalty is the attitude of customers for a particular brand. It is divided in two dimensions, behavioral and attitudinal loyalty. Behavioral loyalty is a degree where customer buys the product regularly and does not respond to competitors. Attitudinal loyalty is the degree where customer prefers or likes the brand. There are four positive effects of loyalty programs longevity effect, the blocker effect, spreader effect, and the accelerator effect. Longevity effect is the process of lengthening of the lifetime value of customers by increasing their switching costs. Blocker effect is the process of blocking out marketing communications from competitors. Spreader effect is the willingness of customers to buy related products from a marketer. Accelerator effect is the process where customers speed up to make purchases in order to get to the next level of their loyalty program offers. AUK Loyalty Program The loyalty program tends to encourage customers to buy a product and make customers come again to buy the product. In AUK, students not only can pay for their tuition but also for extra lectures such as cisco, summer program etc. Moreover, AUK could have a loyalty program in a way from those students who come from the same family and town. When a student attends AUK, then he or she will have a 50% discount from the actual price for cisco. Also, summer program is one of them that make a discount for AUK students each summer. Furthermore, AUK provides a 15 % discount of price for a second person from the same family and 30% for the third. Even though, all students of AUK would have the opportunity of 20% reduction in price for work and travel during the summer in the Unites States, with the company called â€Å"Zip Travel†. Therefore, this loyalty program would have 4 positive effects. One of the longevity effects is that AUK attracts students from the same family to join AUK w ith a discount in price. For example, I have a friend who joined AUK last year, which he has a brother here at AUK who is going to graduate next quarter. He told me that, he did not even think to come at AUK but his brother convinced him to make such a decision and attend AUK. Also, he mentioned that AUK offers a 15% discount in price for the second person of the same family. Maybe the discount and quality that AUK provides encouraged my friend to register in. The blocker effect is also included to the loyalty program of AUK because it provides for its customers extra courses such as Cisco located in the Blue Building at AUK. All students of AUK would have 50% discount in price if they want to take those IT classes. Therefore, when students hear about this offer, they do not bother to go somewhere else and take these classes because this offer with a cheaper price is all right. Therefore, this is how AUK loyalty program blocks out marketing communication from competitors. The spreader effect would be also included to the loyalty program of AUK. For example, I know a friend who participates in every summer program that AUK offers. He told me that, he is very satisfied with the lectures and professors of AUK and that AUK offers a discount for its students who want to participate in the summer program. These are the reasons why he enjoys taking every year classes at AUK during the summer season. Therefore, he is loyal to AUK and does not want to take summer courses in other countries as some students do. The accelerator effect is also one of the loyalty programs included at AUK. An example that AUK offers would be that if in AUK are three students that come from the same family, the second would have 15% discount and the third would have 30% discount. By this offer AUK attracts its students to invite its family member attend at AUK because of the price discount they offer to them. If my brother would come next year at AUK, he would get 15% discount in price, but also if in the following year would come my sister then she would have 30% discount which is a very good offer in attracting more people. In other words, the more people of your family, much cheaper it would cost to you.

A Declaration Of Undying Love - 1955 Words

A Declaration of Undying Love Poetry is oftentimes associated with the subjects of love and romance. Poets throughout the ages have used this medium to express their deepest emotions in the most eloquent of ways. Whether the poet is a man or woman is irrelevant. Poets of both genders have succeeded in expressing a heartfelt love to another with a poetic language that speaks volumes in a relatively short amount of text. Two poets from two separate eras each wrote a poem with just such a theme. Anne Bradstreet in â€Å"To My Dear and Loving Husband† and Edgar Allan Poe in â€Å"Annabel Lee† created magic by writing these poems that express a love for another that transcends time and place. In order to understand the depth behind both poets’†¦show more content†¦Jeannine Johnson concurs, confirming, â€Å"The poet argues that wisdom and age do not determine one s power to love deeply and honestly. Even though Annabel and her lover were young, the s peaker contends that their feelings surpassed those of all others† (1). In matters of love, age is an insignificant factor for those who cannot see past the passion in each other’s eyes. While Poe’s poem is a lengthy venture into love and loss, Bradstreet’s poem is quite a short offering at first glance. The poet, however, immediately grasps the reader’s attention with the very first line in the poem, writing, â€Å"If ever two were one, then surely we† (1). Immediately, the reader can envision a union that is not made up of two separate individuals, but of the two that become one because of the love they share. Poe, on the other hand, uses another tactic in piquing the interest of the reader. He begins his poem in a manner that is very reminiscent of a fairy tale: â€Å"It was many and many a year ago / In a kingdom by the sea† (1-2). It is not until the last two lines of the first stanza that the narrator declares a love, very much like the one Bradstreet described, by stating, â€Å"And this maiden she lived with no other thought / Than to love and be loved by me† (5-6). The reader can already sense the profound love that envelops the men and women in the poems. Bradstreet continues her poem in describing the woman’s love for herShow MoreRelatedThe Shakespearean Sonnet Essay639 Words   |  3 PagesHe is highly regarded for his love sonnets which convey an unchanging attitude and consummate romantic imagery that will always exist in the world as long as there are people. He has created words, phrases, and clich#233;s that have become so intrinsic in English language, that many people do not even know they are actually quoting him. Shakespeares Sonnet Let me not to the marriage of true minds is a perfect example of this and one of the most beautiful love poems of all time. 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