Americas Ultimate Concern :: Essays Papers

America's Ultimate Concern There are only a handful of universal truths to be found, and sex is one of them. Other than life, death, and the need for food, shelter, & society, sex and all that it entails is a fundamental and pervasive fact of human existence. Augustine knew of sex all too well. He guiltily wallowed in & enjoyed it for the majority of his life. When it comes to sex, Augustine was not very different than the millions of Americans who live today, some 1,500 years after him. The world is made up of approximately 7 billion males and females, all of whom are genetically and culturally wired to procreate and/or enjoy the pleasures that the sexual experience provides. Yet how does this simple scientific and psychological fact account for the unbelievable sexual statistics and facts about current American and global society? How does one explain that, in a comprehensive two-year study done by Alexa Research, a leading web intelligence and traffic measurement service, â€Å"sex† was the most popular term for which people searched? Why is it that 54% of men think about sex at least every day and 19% of women think about sex at least once per day? And why, in 1998, were 87% of American high-school students having sexual intercourse? These few facts alone, as well as other obvious overwhelming evidence, should cause us to sit up and ask questions such as: Why are humans, and especially Americans in this case, so obsessed with sex? Why has sex, pornography, and self-pleasure become a predominant ingredient in every-day society? Why are we not able to overcome our infatuation with sex like Augustine did? When following Augustine’s sexual journey through his Confessions, one can see that the only way to examine and overcome American’s obsession with sex is to understand their ultimate concerns, just as Augustine understood and re-defined his own. Augustine was naturally very sexual. As an adolescent he experienced â€Å"the bubbling impulses of puberty [that] befogged and obscured [his] heart so that it could not see the difference between love’s serenity and lust’s darkness.† In his Confessions one reads of how Augustine struggled with lust and his sexuality, eventually giving wholly into a carnal lifestyle by taking a concubine at the age of 17. When he was a student at Carthage all around him â€Å"hissed a cauldron of illicit loves†, and from the time when he was nineteen to twenty-eight he lived a life of â€Å"being seduced and seducing.

Customer Satisfaction, Loyalty, and Empowerment Essay

1. Should a company be happy or concerned if most customers are satisfied? Satisfaction of the consumer is one of the main goals for a company to achieve. Customer satisfaction is defined as the feeling that results when an offering meets a consumer’s expectations. Companies around the world are doing many surveys, in order to measure the satisfaction of their consumers because the importance of consumer satisfaction is one of the main factors for a company. According to the question, should a company be happy or concerned if most consumers are satisfied, the answer is concerned. The reason of this answer is that if all consumers would be satisfied then it is okay, but in this case not all consumers are satisfied, so there are some consumers who are not satisfied. The company should work hard in order to not leave space for concerns for these people who would be unsatisfied. These unsatisfied consumers would have a big influence on the company because these consumers express t heir concerns to other people and then other people might not want to buy anything from that company. However, one of the main strategies that companies use to achieve their goals of satisfaction is to influence the consumer’s expectations. Customer’s expectations should be very high because if the product or service doesn’t meet their expectations they would be unsatisfied and have a negative perception. Marketers should make their expectations a bit lower so the service or product would exceed their expectations and then customers would be very satisfied. An example of consumer satisfaction would be like this: I usually order pizza at the restaurant called Extreme Pizza so then they deliver it at my home. They always bring it on time so they never are late, and also the food is warm. I am very satisfied with the product and service they provide to me. However, one day I heard my friend complaining about a restaurant service and then I asked him why so, and I realized that he was talking about the same restaurant that I order pizza. He said many bad things about that restaurant, then he told me that delivery is always late so then the food is cold. He also complained that he pays much more money because his house is far away from this restaurant. Therefore, I think that the reason of this problem between my friend and that restaurant is that the location of the house, so it is normal if the delivery is late and the food is cold. However, my house is near the restaurant, so I don’t face these problems. In the end, the difference is that I am very satisfied with their products and service but my friend is not satisfied and told everyone about the bad issue he experienced with that restaurant. To sum up in other words, all companies should be concerned with that percentage of people who are not satisfied even if the number of these people is low because negative things are spread much faster to others and positive ones. 2. Create a loyalty program for AUK with the 4 positive effects in mind Loyalty programs are a type of sales promotions defined as the efforts to reward frequent purchases or consumptions of customers. Anyhow, we have to point out the difference between loyalty and loyalty programs. Loyalty is the attitude of customers for a particular brand. It is divided in two dimensions, behavioral and attitudinal loyalty. Behavioral loyalty is a degree where customer buys the product regularly and does not respond to competitors. Attitudinal loyalty is the degree where customer prefers or likes the brand. There are four positive effects of loyalty programs longevity effect, the blocker effect, spreader effect, and the accelerator effect. Longevity effect is the process of lengthening of the lifetime value of customers by increasing their switching costs. Blocker effect is the process of blocking out marketing communications from competitors. Spreader effect is the willingness of customers to buy related products from a marketer. Accelerator effect is the process where customers speed up to make purchases in order to get to the next level of their loyalty program offers. AUK Loyalty Program The loyalty program tends to encourage customers to buy a product and make customers come again to buy the product. In AUK, students not only can pay for their tuition but also for extra lectures such as cisco, summer program etc. Moreover, AUK could have a loyalty program in a way from those students who come from the same family and town. When a student attends AUK, then he or she will have a 50% discount from the actual price for cisco. Also, summer program is one of them that make a discount for AUK students each summer. Furthermore, AUK provides a 15 % discount of price for a second person from the same family and 30% for the third. Even though, all students of AUK would have the opportunity of 20% reduction in price for work and travel during the summer in the Unites States, with the company called â€Å"Zip Travel†. Therefore, this loyalty program would have 4 positive effects. One of the longevity effects is that AUK attracts students from the same family to join AUK w ith a discount in price. For example, I have a friend who joined AUK last year, which he has a brother here at AUK who is going to graduate next quarter. He told me that, he did not even think to come at AUK but his brother convinced him to make such a decision and attend AUK. Also, he mentioned that AUK offers a 15% discount in price for the second person of the same family. Maybe the discount and quality that AUK provides encouraged my friend to register in. The blocker effect is also included to the loyalty program of AUK because it provides for its customers extra courses such as Cisco located in the Blue Building at AUK. All students of AUK would have 50% discount in price if they want to take those IT classes. Therefore, when students hear about this offer, they do not bother to go somewhere else and take these classes because this offer with a cheaper price is all right. Therefore, this is how AUK loyalty program blocks out marketing communication from competitors. The spreader effect would be also included to the loyalty program of AUK. For example, I know a friend who participates in every summer program that AUK offers. He told me that, he is very satisfied with the lectures and professors of AUK and that AUK offers a discount for its students who want to participate in the summer program. These are the reasons why he enjoys taking every year classes at AUK during the summer season. Therefore, he is loyal to AUK and does not want to take summer courses in other countries as some students do. The accelerator effect is also one of the loyalty programs included at AUK. An example that AUK offers would be that if in AUK are three students that come from the same family, the second would have 15% discount and the third would have 30% discount. By this offer AUK attracts its students to invite its family member attend at AUK because of the price discount they offer to them. If my brother would come next year at AUK, he would get 15% discount in price, but also if in the following year would come my sister then she would have 30% discount which is a very good offer in attracting more people. In other words, the more people of your family, much cheaper it would cost to you.

A Declaration Of Undying Love - 1955 Words

A Declaration of Undying Love Poetry is oftentimes associated with the subjects of love and romance. Poets throughout the ages have used this medium to express their deepest emotions in the most eloquent of ways. Whether the poet is a man or woman is irrelevant. Poets of both genders have succeeded in expressing a heartfelt love to another with a poetic language that speaks volumes in a relatively short amount of text. Two poets from two separate eras each wrote a poem with just such a theme. Anne Bradstreet in â€Å"To My Dear and Loving Husband† and Edgar Allan Poe in â€Å"Annabel Lee† created magic by writing these poems that express a love for another that transcends time and place. In order to understand the depth behind both poets’†¦show more content†¦Jeannine Johnson concurs, confirming, â€Å"The poet argues that wisdom and age do not determine one s power to love deeply and honestly. Even though Annabel and her lover were young, the s peaker contends that their feelings surpassed those of all others† (1). In matters of love, age is an insignificant factor for those who cannot see past the passion in each other’s eyes. While Poe’s poem is a lengthy venture into love and loss, Bradstreet’s poem is quite a short offering at first glance. The poet, however, immediately grasps the reader’s attention with the very first line in the poem, writing, â€Å"If ever two were one, then surely we† (1). Immediately, the reader can envision a union that is not made up of two separate individuals, but of the two that become one because of the love they share. Poe, on the other hand, uses another tactic in piquing the interest of the reader. He begins his poem in a manner that is very reminiscent of a fairy tale: â€Å"It was many and many a year ago / In a kingdom by the sea† (1-2). It is not until the last two lines of the first stanza that the narrator declares a love, very much like the one Bradstreet described, by stating, â€Å"And this maiden she lived with no other thought / Than to love and be loved by me† (5-6). The reader can already sense the profound love that envelops the men and women in the poems. Bradstreet continues her poem in describing the woman’s love for herShow MoreRelatedThe Shakespearean Sonnet Essay639 Words   |  3 PagesHe is highly regarded for his love sonnets which convey an unchanging attitude and consummate romantic imagery that will always exist in the world as long as there are people. He has created words, phrases, and clich#233;s that have become so intrinsic in English language, that many people do not even know they are actually quoting him. Shakespeares Sonnet Let me not to the marriage of true minds is a perfect example of this and one of the most beautiful love poems of all time. 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De Beaumont’s diction in the transformation scene shifts the tone from conquering love to reluctant submission, and this affects the message of the story. At first glance, it appears that Beauty escapes the punishment of the Beast and receives justice with her wedding to the prince, but I will argue that her true punishment rests in her loss of the Beast and in her marriage to the prince. BEAUTY’S LANGUAGE OF LOVE The transformation scene begins with Beauty’sRead MoreWilliam Shakespeare s Romeo And Juliet1683 Words   |  7 Pagesthe moon is jealous of her beauty 7) Juliet says not to swear by the moon because it is always changing. If Romeo swears by the moon, Juliet takes it that his love will change, and she is asking for a declaration of his undying love.  The moon waxes and wanes in accordance to the monthly lunar cycle. Juliet does not want Romeo to pledge his love in the name of something that fluctuates so cyclically. She wants him to swear to something permanent, and changing.   Scene 3 1) Over the course of this scene

Medicine in Ancient Egypt - 1387 Words

The world of medicine in Ancient Egypt is a cloud of mystery and very little is known other than what has been salvaged from surviving papyri. What the papyri can tell one who examines them is that the Egyptians had some knowledge of the anatomy and had constructed their own approaches to medical issues. Compared to other civilizations such as the Babylonians and the Greeks, who used more rational and logical approaches, Egyptian medicine might seem less sophisticated. In earlier clinical writings there has been less magic mentioned than in later times, which could be due to the endurance of the Old Kingdom boosting their confidence in the power of mankind and their king. So knowing that the Egyptians relied very much on magic and the supernatural to provide them knowledge of the ailments of the body, some of it was also the root of reason and plain common sense. With the passage of time, new archaeological discoveries, increased knowledge of Egyptian language and writing, and the ap pearance of more sophisticated medical techniques, new life was given to the study of disease and health in the ancient Nile Valley. It was this period that saw the academic study of Egyptian disease divided into three categories: Most of what the world knows today about medicine in Ancient Egypt comes from the papyri that have survived all these years; second is the study of the artistic representation of disease in the Nile Valley; third, and perhaps most obvious, is the study of humanShow MoreRelatedMedicine in Ancient Egypt vs Ancient Greece Essay753 Words   |  4 PagesAncient civilizations played a massive role in how physicians today practice medicine. Without the ideas of ancient Egypt and ancient Greece, modern medicine may have been different. I feel that these two civilizations are responsible for many diagnostic tools we use today. I will be comparing and contrasting the medicinal practices of ancient Egypt and ancient Greece. By reading various papyri we are able to dive into the Egyptian practice of medicine. These papyri explore various illnesses andRead MoreAncient Egyptian Medicine1152 Words   |  5 PagesMedical practices in Ancient Egypt had a great impact on the medical practices that are used today, in fact, they were predestinates of those that we have today. This paper will give an extensive background into the details of medicine and medical practices of physicians and healers in Ancient Egypt, as well as compare some of those same practices with modern practices that we use in medicine during this time period. 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It is one of six civilizations to arise independently. Egyptian civilization followed prehistoric Egypt and coalesced around 3150 BC with the political unification of Upper and Lower Egypt under the first pharaoh Narmer. The history of ancient Egypt occurredRead MoreThe, Boating, And Bodies : Egyptian Culture And Its Impact Essay1595 Words   |  7 PagesBowling, Boating, and Bodies: Egyptian Culture and its Impact Imagine for a moment you are in Ancient Egypt. The air is hot and dry, the wind blows stinging sand against your face, and you can hear the rushing of the Nile. Up the road from you is the marketplace where vendors sell their wares. People shout and run and argue and work, not the least bit aware that their own culture is helping to shape that of the rest of the world for thousands of years to come. 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Both the Ancient Egyptians and the Ancient Greeks practiced polytheism. For both ancient civilizations religion was an important part of daily life. Ancient Egyptians and Ancient Greeks had similar creation stories

Tax Reform For Small Businesses - 1433 Words

Executive Summary Tax reform is the crucial component in Government’s policy agenda so as to frame more employment, production, and opportunities. It is mostly initiated for the improvement of levy policy in order to implement social as well as the economic benefits. This policy paper explores and suggest tax reforms for small businesses in Australia and also analyzes the various consequences of its impacts in terms of unemployment, poverty, inequality, and on the overall economy. Since much of the emphasis is on taxation and incentives at the same time, this paper also discusses options for providing loans to startups and small scale industries. This policy paper suggests that how Australian Government can transform its legislative system and design its tax for small companies and businesses in such a way to overcome the threats brought forward by the 21st century in order to sustain and promote its social as well as the economic progress. This paper further puts light on the fact that how taxes in regards to small businesses should be lower and whatever taxes are imposed must be paid-up on time. The tax policy should be designed in such a way that it fosters entrepreneurship rather than compensating intrusive tax outlining. Wherever feasible some recommendation has been put forward to streamline the tax plans on small businesses in order to fit taxation system from the frame of Business workouts in this modern era. Introduction/Background It was experienced thatShow MoreRelatedAffordable Care Act And Small Business1662 Words   |  7 PagesAffordable Care Act and Small Business Many people have a lot of questions when it comes to the new healthcare reform law. First off Obamacare is formally called the Patient Protection and Affordable Care Act. 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The goal of the panel was to advise new options in an attempt to make filing of the United States personal income tax simpler. The made a statement about the difficulty that normal citizens have when filing their tax returns,Read MoreBrief Overview Of The Accounting Industry1097 Words   |  5 PagesBrief Overview of the Accounting Industry The accounting industry generates annual revenue of approximately $145 billion by providing services such as auditing, bookkeeping, payroll, and tax preparation. With over 125,000 service providers in the United States, the industry is dominated by the â€Å"Big Four† accounting firms of Deloitte, Ernst Young, KPMG, and Pricewaterhouse Coopers. Due to the industry’s role in an increasingly complex business environment, accounting services are highly contingentRead MoreEssay about The Welfare Programs and The Economy in the United States 1138 Words   |  5 PagesSmall businesses are contrived to give all of their employees health care due to Medicare. 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It helps put individuals, businesses, and families in control of their own healthcare. By the sound of it, it really looks like this is something that will positively impact the lives of Americans, and make it easier for individuals to obtain health insurance. Unfortunately, whatRead MoreEssay On Flat Tax971 Words   |  4 Pagespersonal and corporate income tax structures , the first decision lawmakers must approach is choosing whether to establish a flat income tax or a system with graduated tax rates based on levels of income. Unlike many of its peer states, which have flat corporate tax structures, Iowa has a graduated corporate tax rate with four brackets based on income levels. This system theoretically creates a more equitable outcome for taxpaying companies, and allows smaller businesses to keep a larger portion of

Lifestyle - Physical and Sports Education

Question: Discuss about the Lifestyle, Physical and Sports Education. Answer: Introduction The fitness-personal training is one of the most important aspects of human life. There are several benefits of maintaining optimum fitness regime (Bendkov 2014). These include the maintenance of improved body structure, enhanced body composition, good condition of the heart and good physical performance. The personal training leads to high strength and increased workout intensities. The workout regime and the nutrition plan help to shape the overall living standards of an individual. The personal training increases the fitness level of an individual which often helps to fight cancer, diabetes, stroke and prevent premature deaths in individuals (Vina et al. 2012). The fitness is also known to control weight, improve mood and boost energy in individuals. The fitness company named Fit or Fight aims to venture in new geographical domains for better visibility of their gym and personal training services. This proposal is meant for the board of directors and for seeking their approval. Industry Background The fitness industry in Australia is varied and there are several options for the fitness professionals. The Australia government allows the fitness trainers to either work independently or become a member of the regulatory body such as Fitness Australia or Physical Activity Australia (Qld.gov.au 2016). The Victoria region has the highest number of fitness instructors in Australia. The highest costs for the fitness business include the rents of the establishments and the compensation of the employees (Moore and Allan 2016). The primary source of income for the fitness industry is the customer fees. These can be in the form of personal training fees or the membership fees of the gym. The fitness industry is highly competitive industry which is also influenced by the external factors. There are several career prospects of the fitness instructors such as aqua-fitness instructor group exercise instructors and aerobics instructors (Fairtrading.nsw.gov.au 2016). External Environment Analysis It is important to analyze the external factors that affect the fitness industry in Australia. The macro environment analysis would help in the understanding of the external business environment and how it can be utilized well by the company. A PEST analysis would be done in which- Political Environment The political environment of the fitness industry affects the functioning of company in new geographical domains. There are several government campaigns of Australia which are aimed at improving the quality of life by promoting fitness. The several health programs would include (Fairtrading.nsw.gov.au 2016)- Healthy Spaces and Places Healthy Weight information and resources Get Set 4 Life Preaching for Successful Community Obesity Initiative The fitness industry needs to comply with the government regulations. There is moderate level of regulations for this industry and hence the company needs to comply with the health as well as safety regulations. There is low government assistance and the fitness trainers need to possess certificate III or IV in fitness. Economic Environment It is important to focus on the economic rates as well as inflation rates of the nation when venturing into new market territories. The increase in the inflation level of the people would imply that there would be declining potential of the consumers to avail the personal training services. The low interest rates would indicate that the consumers would be able to save considerable amount of finances for the creation of more opportunities for their personal training. The financial status of the people is essential for ensuring that they would be able to spend more on the fitness services. Social Environment The Australian population is keen on adopting healthy lifestyles and hence they are eager to avail the fitness services of the community. The primary target market for the fitness institutions are the females in the age group of 15-34 and 35-54. The small percentage of the male population also avails fitness services that are in the age group of 15-34 years. An increased number of consumers are inclining towards maintaining healthy BMI by adopting fitness plans. Technological Environment The technological advancements in the personal fitness industry such as gym equipments and personal data machines would make the workout sessions more interesting. The advanced equipments would enable the customers to surf the internet, stream music, connect with peers and monitoring of the heart rate. There are several challenges which are faced by the fitness industry Lack of regulation- The fitness industry is unregulated which creates issues for the fitness company. There is lack of specifications for the fitness trainers skills and their education backgrounds. Lack of professionalism- The industry is not specified and there is lack of specifications regarding the certification process. Outdated technology-The gym equipments need to be advanced and should utilize the latest technology for gaining the trust of the target markets. Lack of health awareness- There is a growing physically inactive section of people who are difficult to convince for the purpose of healthy living practices. Lack of motivation- There is also reduced motivation levels of the existing customers who often dropout in the gym. Opportunities There are several opportunities that should be considered by the fitness organization. The opportunities of the company would include- Increased fitness awareness of people especially in the urban areas Competitive prices for the fitness product Gym is considered as the new avenues for the creation of business opportunities Increasing changes in the lifestyle of people Increased consumption of fast foods among working class Recommendations The company must make maximum use of the opportunities and formulate business policies accordingly. It should strive to find more number of health conscious people who would be interested for fitness. It is also important to formulate competitive prices so that the customers would be attracted. The new avenues for attracting the potential customers should be identified. Conclusion The entry of the fitness services should be made only after performing sufficient market research. There are several factors that need to be considered such as lucrative external environment, concentration of the target market, presence of close competitors and others. References Bendkov, E., 2014. Lifestyle, physical and sports education and health benefits of physical activity.European researcher,69(2-2), pp.343-348. Fairtrading.nsw.gov.au. 2016.NSW Fair Trading - home. [online] Available at: https://www.fairtrading.nsw.gov.au/ [Accessed 22 Dec. 2016]. Moore, B. and Allan, D., 2016. Fitness Australia's new era.Australasian Leisure Management, (115), p.10. Qld.gov.au.2016.Queensland Government. [online] Available at: https://www.qld.gov.au [Accessed 22 Dec. 2016]. Vina, J., Sanchis?Gomar, F., Martinez?Bello, V. and Gomez?Cabrera, M.C., 2012. Exercise acts as a drug; the pharmacological benefits of exercise.British journal of pharmacology,167(1), pp.1-12.

Santa Cruz Case Essay Sample free essay sample

Santa Cruz Guitar Company is a small-scale musical instrument company that produces custom high quality guitars. Although Santa Cruz Guitar Company manufactures few guitars a twelvemonth. compared to rivals. and lack an existent quality section. Santa Cruz Guitar Company is known for high quality instruments. Dr. Robert W. Edwards Deming was a statistician that had a big impact on quality. as we know it today. Deming realized how direction processes could be viewed in a statistical affair. Deming besides realized that overall quality could be improved by strong relationships between direction. clients and providers. Deming established how overall quality could be improved by 14 cardinal elements that a company should stay by. He believed that higher quality leads to higher productiveness. Higher productiveness can be achieved by higher quality due to the decreased sum of rework. which in bend uses less valuable resources. and less holds. because orders can be completed in a timely mode. We will write a custom essay sample on Santa Cruz Case Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page which include efficiencies. Deming’s 14 points can be applied to the Santa Cruz Guitar Company’s stance on overall quality and how they are able to accomplish such flawlessness. Point 1: Make a Vision Demonstrate Commitment* Santa Cruz takes great pride in each guitar that they manufacture. each one is manus made and inspected by a skilled luthier. * Each portion of the guitar fabrication procedure is meticulously crafted. Point 2: Learn the New Philosophy* Everyone within each phase of the fabrication procedure is involved with the quality of the finished good. Point 3: Understand Inspection* The guitar will non travel to the following procedure until a lead luthier ensures that the work in procedure has met Santa Cruz Guitar’s quality criterions. Point 4: Stop devising determinations strictly on the footing of cost* Santa Cruz uses the best natural stuffs in the fabrication procedure. They select the highest classs of tone forests. coal black fret boards. and female parent of pearls. along with the highest quality of coatings. * Although all of these points are comparatively expensive Santa Cruz knows that the client will be satisfied with their merchandise because it is manufactured from the finest of stuffs Point 5: Improve invariably and everlastingly* Luthier’s are given the chance to take categories outside of the work environment that help heighten their skill sets to guarantee that they are maintaining a high degree of accomplishment for their occupation. * They besides are able to do their ain guitars which helps luthier’s to go more originative. and research new options for the fabrication of guitars. Point 6: Institute Training* A lead luthier is placed on each station. This person can assist each skilled laborer increase their accomplishments. and guarantee that they understand the mission and aims for Santa Cruz Guitar has. Point 7: Institute Leadership* The lead luthier is able to mentor and closely oversee the workers to guarantee that they are run intoing the quality criterions imposed by their demanding client. A lead luthier besides performs fabrication procedures. which enables them to take by illustration. Point 8: Drive out fright* Santa Cruz Guitar Company enables and promotes their employees to hold creativeness and to hold a strong entrepreneurial spirit. and to do their ain quality control determinations. Point 9: Optimize the Attempts of Teams* Each station of the guitar devising procedure is a critical portion in the creative activity of the finished good because the guitar can non travel on to the following station without the blessing of lead luthier. * Each station is composed of a squad that increases productiveness and efficiencies and the overall quality of each fabrication procedure. Point 10: Eliminate Exhortations* Workers are encouraged to travel out on their ain and open up their ain guitar stores. which helps to advance the current success of their company. Point 11: Eliminate Numerical Quotas and Management by Objective. * Santa Cruz Guitar Company does non fabricate a big measure of instruments a twelvemonth. The company focuses on the quality instead than the measure of guitars. This improves Santa Cruz’s profitableness. as consumers know that when they purchase a Santa Cruz guitar that they are having a quality merchandise. Santa Cruz sets their aims for their house by the quality of instruments they produce. Point 12: Remove Barriers to Pride in Workmanship* Santa Cruz selects merely the few persons that have the passion and pride to do guitars. They do non necessitate a formal Total Quality Management position because it is already instilled within the employees to take great pride in every procedure of fabrication guitars. Point 13: Encourage Education and Self-Improvement* Employees are encouraged to travel out and get down their ain luthier guitar concerns ; they are encouraged to go to uninterrupted instruction categories outside of the workplace. They are besides encouraged to pass excess clip doing their ain guitars. Point 14: Take Action* Management all the manner down to the lead luthier’s have the same mentality and aims to run into the punctilious quality criterions of Santa Cruz Guitar Company.